Ok, I admit, when I read stuff about Alex Bogusky or his agency CP&B in advertising trade rags, usually I roll my eyes. Too much fawning over these guys. Too many creatives who I have worked with who think of CP&B’s fortress in Boulder as Mount Parnassus. But I’m thirsty, and there it is, a cup of the CP&B Koolaid is right in front of me. Alex B is a road bike rider and a moto head, that makes him ok, right? After checking out Alex’s posterous about a Colorado dualsport moto trip that he and his buddies did on KTMs (they went over some of the same passes we did on our recent dualsport trip), I became a subscriber to his posterous blog. CP&B has been killing it on two wheels lately; they recently became agency of record for Buell, and then I stumbled on this little adventure they are promoting for Brammo, an electric motorcycle company. Travel the same route the bloated Detroit auto executives took when they went to the White House (presumably, the route they took the second time, because the first time they went in corporate jets and were publicly sent home) to ask for billions of dollars of bailout money to keep making the same crappy cars. Follow this adventure while the two founders of Brammo travel to the White House, bumming charges for their bikes along the way. It doesn’t sound like they have the endgame figured out, but maybe it’s not the destination that is quite as important as the going part. You can also follow them on twitter: @shockingbarack.