It’s All About the Bike

In Chicago at a work conference, discussing e-commerce with other travel and tourism marketing professionals. Listening and observing, and wondering if some of these folks feel like they are trying to catch and hold on to a greased pig, that’s the analogy I think of when I hear folks ask questions relating to how they might “monetize social media” and the like. And the greased pig squirts off into the corner, and then someone else tries to catch and hold it. I learned today that in the Social Media Ladder of Technographics, I somehow qualify and fit the profile of Creator (because I started this blog). I learned the online travel industry, generating $112 billion dollars in sales a year is the largest segment of e-commerce, porn notwithstanding. Talk about monetizing something. The truth is, most of the time, I was thinking about the upcoming Moto May-hem trip: Utah to Port Orford on the Oregon Coast, following a mostly off-road route called the Trans-America trail. I had a call with my master Yoda, Bart to discuss new tires for the KTM 640 Adventure. I have been reading reviews online for dualsport Pirelli tires, Metzelers, and Dunlops. My bike is currently equipped with Metzeler Enduro 3 Sahara tires, front and back. The reviews were inconclusive, so it was good to get some direction from Bart. Based on his advice, I am going to give the Dunlop D606 tires a try. Stay tuned for a full report after I get them mounted.