September is usually a quiet time in the newswires of professional cycling. You usually can get all the news you need by briefly scanning the headlines of cyclingnews.com and velonews.com. Vuelta results, riders changing teams, news from Interbike, then the World Championships. Mainstream sports news, let alone mainstream media rarely picks up any news of cycling unless it’s a doping scandal. But then Lance steps back in from the shadows. Maybe he’s sick of dominating the tabloid headlines with his personal life and wants to get back to the bike. Lance has announced and confirmed he will make a comeback, and all of the sudden, the TODAY show is picking it up, it’s all over ESPN, interviews in Vanity Fair, and the cyclingnews servers are overloading. The bike industry must love it. There’s no doubt that Lance mania has always brought a lot of new people into the sport of cycling. Hopers, dreamers and survivors. There’s no doubt Lance has done more for raising cancer awareness, and giving hope to those fighting the illness. It’s hard to hate the guy for that.
When Michael Jordan came back to play with the Wizards, it was sad. He was older, slower, but he was still Jordan. He could still toss in 45 points, but the Wizards still sucked. The tv commentators called him “Floor Jordan” instead of “Air Jordan” because he lost that skyward step. It was still entertainment, though, and probably the only reason anybody watched the Wizards play. If Lance just shows up, wins a time trial here and there, it will be looked upon as a failure. He has to come back and win. Lance didn’t just win the Tour de France. He dominated his rivals, broke their spirits, and crushed the hopes of a lot of pretenders. His main rivals at the time are all gone: Ullrich, Mayo, Vinokourov, Kasheckin, Basso. All out of the sport for positive doping tests or they are creeping back after serving suspensions (Basso), but won’t ever match up again. So what’s the endgame?
I’m waiting for when he will start working on his next book: It Was All About The Bike After All.